Rishta Dil Ka

Privacy Policy

We prioritize your privacy and are committed to being transparent about how we collect, use, and share your information. This policy explains our dedication to protecting your privacy and ensuring a secure, trustworthy experience.

Rishta Dil Ka (formerly known as Shadi.Pk), sometimes referred to as Shadi Pk, Shaadi Pk, or Shaadee Pk, along with the Licensed Mobile Application (including all associated media and online or electronic documentation), is owned, developed, and operated by Webicosoft (Private) Limited. Together, the Site and Application are referred to as the “Platform” and are used to collect user data for our matchmaking services.

What information does Rishta Dil Ka collect about you?

To connect you with your ideal match, Rishta Dil Ka collects some information. Here’s a breakdown:

Information you provide
Information collected automatically
Information from third parties

We use this information to personalize your experience, suggest compatible matches, and ensure the safety and security of our platform.

By using Rishta Dil Ka, you consent to the collection, processing, and sharing of your information according to our privacy policy.

Here’s a rephrased version of the information Rishta Dil Ka collects:

a) Information You Provide:

Profile Details: When you sign up, you share information like name, gender, date of birth, contact details, education, work, photos, marital status, and interests.
Payment Information: For paid services, you provide secure payment details (credit card, debit card, UPI) to our payment provider.
Success Stories: You can share testimonials, success stories, and photos (optional).
Surveys and Promotions: Information is collected when you participate in surveys, contests, or promotions.
Customer Support: Details you share with our customer care team help improve service quality (optional).
Friend Invites: You can send interesting profiles or articles to friends using their email addresses (one-time message only).
User Content: Your chats, messages, and profile content are processed to provide the matchmaking service.

b) Information Collected Automatically:

Activity Data: We collect information about your activity, such as login times, used features, searches, clicks, and interactions with other users.
Device Information: We collect data from your device, including IP address, device type, operating system, browser information, and app settings.
SMS Permission: We require SMS permission for transaction authentication via one-time passwords (OTPs) sent by the payment gateway.

c) Information from Third Parties:

Social Media Login: You can use social media logins (like Facebook) to create an account and share some information from those platforms (optional).

Mobile number collection and sharing

a ) How and Why we collect your mobile numbers

How We Collect and Use Your Mobile Number: During the registration on our platform, you provide your mobile number to verify yourself through OTP as part of the registration process. This number is also essential for communicating with interested candidates on our platform who you want to share this number.
We Do Not Sell Your Mobile Number: We understand the importance of privacy, and we assure you that your mobile number will never be sold to third-party entities.
Sharing Upon Connection Acceptance: Your mobile number can be shared with other users ONLY when you mutually accept a connection request. This allows you to exchange contact information and discuss your proposal directly.
More Control on Your Mobile Number: After registration, by going to Settings -> Privacy you can still decide whether to share or not your number with the platform’s users. You can update or add more mobile numbers/WhatsApp for direct communication with our platform users upon proposal acceptance mutually.

b ) Mobile device information collection

Mobile Device Information Collection: Our Platform collects certain information about your mobile device to enhance your user experience. This data may include your device type, operating system version, and a unique device identifier.
Using Device Information for Communication: The collected information allows us to send you push notifications, alerts, and important messages from the company. These notifications can keep you informed about potential matches, exciting offers, and essential updates about our services.

How We Use Your Information:

Matchmaking Magic: We use the information you provide to create your profile, suggest compatible matches, and personalize your experience on Rishta Dil Ka.
Account Management: We keep your account running smoothly and securely.
Top-Notch Support: We use your information to provide helpful customer support when you need it.
Improving Your Experience: We analyze user data (anonymously) to improve our services and make your search for a perfect match even better.
Staying Connected: We may send emails or notifications about relevant matches, promotions, or offers you might be interested in (with your permission).

With whom do we share your information?

Except where you are expressly informed on the site or as described in this privacy policy we do not sell, rent, share, trade or give away any of your personal information.

1 ) Your Matches

We share the information you choose to display on your profile with other users to find compatible matches. Remember to control your privacy settings for what you share.

2 ) Trusted Partners

We work with carefully chosen service providers who help us run the platform. They access your information only to provide specific services and are bound by strict confidentiality agreements.

3 ) Legal Requirements

We may disclose your information if required by law or to protect the rights and safety of our users and the platform.

How to access and/or control your information?

Rishta Dil Ka (formerly known as Shadi.Pk) empowers you to manage your information and privacy settings. Here’s how:

1 ) Taking Control of Your Profile:

You have complete control over the information you share on your profile. Simply log in to your account and access the “Settings” or “Privacy” section. Here, you can:

Review and Update: Easily access and update your personal details, interests, and preferences to keep your profile fresh and accurate.
Control Visibility: Decide what information you want to share with other users. Customize your privacy settings to ensure you’re comfortable with the level of exposure

2 ) EU User Rights:

If you’re located in the European Union, you have additional rights regarding your personal information:

Right to Access: You have the right to request a copy of the personal information we hold about you. This allows you to verify the data and ensure its accuracy. Simply submit a request through our dedicated portal.
Right to Rectification and Erasure: You can request to update any inaccurate or outdated information in your profile. Additionally, you have the right to request the deletion of your personal information. It’s important to note that we may need to retain some information for legal or record-keeping purposes, even if you request deletion.
Right to Object to Processing: You have the right to object to the processing of your personal information for specific purposes. However, please be aware that withdrawing consent may limit our ability to provide matchmaking services. For example, your date of birth and gender are crucial for finding compatible matches.
Right to Withdraw Consent: You have the right to withdraw your consent for the processing of your personal information at any time. However, if you choose to do so, we will need to delete your profile and unfortunately, won’t be able to offer you our matchmaking services anymore.

3 ) Protecting Your Information:

For your safety and the security of all our users, we may require proof of identification when processing requests related to your information. This helps prevent unauthorized access and ensures your privacy is protected.
We understand that your information is valuable, and we’re committed to providing you the tools and controls to manage it effectively. If you have any questions or require assistance, please don’t hesitate to contact our customer support team.

How do we secure your information?

At Rishta Dil Ka (formerly Shadi.Pk), we take your information security seriously. We utilize robust security measures to safeguard your data, including:

Industry-Standard Encryption: Sensitive information like credit card numbers is encrypted during transmission using the latest encryption software. This ensures your data remains protected even if intercepted.
Restricted Access: Personal information is only accessible to authorized employees who require it for specific job duties. This minimizes the risk of unauthorized access.
Security Protocols: We adhere to industry best practices and maintain strict security protocols to protect your information from unauthorized access, alteration, or disclosure.

While no online system is foolproof, we continuously strive to implement the strongest security measures available to safeguard your privacy.

Here’s what you can do:

Choose a strong password for your account and avoid using the same password elsewhere.
Be cautious about the information you share online and only use Rishta Dil Ka on trusted devices.

If you have any questions regarding our security practices, please don’t hesitate to contact our customer support team.

How long do we keep your information?

We retain your personal data for the duration of your service usage and as required by applicable laws. Typically, upon deletion of your account, we keep your information for a period of six months, after which it is permanently deleted unless retention is necessary for legal compliance, fraud prevention, website and user protection, dispute resolution, agreement enforcement, operational support, or service enhancement. Our retention practices are aimed at improving service quality and analyzing usage patterns, with a focus on enhancing overall user experience rather than analyzing individual personal characteristics.

Cookies and other tracking Tools

To provide the best possible experience, we use technologies like cookies and web beacons to collect information about your activity on our platform. This helps us understand how users interact with Rishta Dil Ka and allows us to:

Personalize your experience: Show you content and features relevant to your interests.
Improve our services: Analyze usage patterns to continuously improve the platform’s functionality and user experience.
You are in control: Most web browsers allow you to manage cookies and similar tracking tools. You can choose to:
Accept all cookies: This provides the smoothest browsing experience.
Disable cookies: This may limit some functionalities of the platform.
Manage cookies on a site-by-site basis: This gives you more control over your privacy settings.

By using Rishta Dil Ka, you consent to the use of these technologies. For more details, please contact our customer support team.

How do we transfer information we collect Internationally?

The information we collect may be stored and processed in Pakistan or other countries where we or our trusted partners operate. This allows us to provide our matchmaking services efficiently.

1 ) International Transfers with Safeguards:

In some cases, your information might be transferred outside your home country. However, we take this responsibility seriously and ensure all transfers comply with data protection regulations. We use standard contractual safeguards to protect your information during these transfers.

2 ) For Users in the EEA:

If you’re located in the European Economic Area (EEA), your information may be transferred outside the EEA for the purposes outlined in this policy. However, these transfers always adhere to strict data protection regulations.

How will I know of changes in Rishta Dil Ka privacy policy?

We strive to be transparent about our privacy practices. If we make significant changes to this policy, we will notify you by email. This way, you’ll always be aware of how we handle your information.

Here’s what you can expect:

Clear Communication: We’ll explain the changes in a clear and concise way.
Your Choices: If the update impacts how we use your personal information, we’ll give you options to control those changes.

We are committed to respecting your privacy and keeping you informed.

How to delete your data permanently?

We understand that your circumstances may change. You have the option to delete your account permanently, removing your profile and data from our system.

Complete and Permanent Deletion:
- When you choose permanent deletion, your account information and profile content are promptly removed. However, due to security protocols, we may retain some anonymized data for a limited period (as explained below).
Retention Period for Security (6 Months):
- We maintain a 6-month retention window for deleted data. This allows us to thoroughly review cases of potential fraud or suspicious activity. This is a crucial security measure to protect our platform and users.
After 6 Months: Permanent Erasure (Unless Issues Arise):
- Following the 6-month retention period, your anonymized data is permanently deleted, provided there are no outstanding complaints or legal concerns. During this entire process, your profile and information are hidden from public view, ensuring your privacy is always protected.
How to delete/deactivate your account?

- Finding love takes time, and sometimes you just need a breather. Maybe you’ve met someone special, or perhaps you’d like to take a break from searching. Whatever the reason, Rishta Dil Ka offers two options to manage your account, learn more about them here.

How to contact Rishta Dil Ka?

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, please write us from our Contact Us page or visit our head office:

Head Office:
Office 301, 3rd Floor, Abu Dhabi Towers, F-11/1, F-11 Markaz, Islamabad

Corporate Office:
Office 19, 1st Floor, Maryam Hall Shamsabad, Murree Road, Rawalpindi

UAN/WhatsApp number 03-111-235-111